Saturday, August 12, 2017

Achieve Bold Beauty looks with Ever Bilena


Tired of the usual feminine and muted make-up looks? Step out of your comfort zone and go for something adventurous, fun, and vibrant! Take a page or two with the following make-up pegs from the Bold Beauty event hosted by Ever Bilena, the country’s leading cosmetics brand, and Ever Bilena Advance, its premium product line. 

Here’s how you can achieve the looks that make-up fanatics chose to interpret in the Bold Beauty event using only Ever Bilena and Ever Bilena Advance products:

90’s Beauties

90's beauties was one of many featured looks for the Bold Beauty event as donned by Luie Magbanua

Do an upgrade of the grunge make-up that defined the 1990s. Shade your eyelids with the Ever Bilena Eyeshadow Palette in Brown, line them with the Ever Bilena All Day Eyeliner Pen, and finish off your smoky eyes with Ever Bilena Thicklash Mascara. Of course, the 1990s face is never complete without a dark-colored lip shade, so go swipe on Ever Bilena Luxe Lipstick in Diva.


Berry Burst

Take inspiration from the bright candy hues found in nature with shades of the Ever Bilena Eyeshadow Palette in Pink for the eyes. Add a little definition to your peepers with Ever Bilena Superlash Mascara in Black, and complete the look with the Ever Bilena Matte Lipstick Vivid Violet. 

Color Shift

Amateur make-up artist Marlyn Ocampo goes all-out with the "Color Switch" look

It’s all about rainbow-colored style with Color Shift! Play around with the EB Advance 5 Shades Eyeshadow in Rainbow Blaze for the eyes, upper bones of your cheeks, and tips of your lips. Use the EB Advance Blush Duo in Golden Goddess for a naturally rosy glow. Polish it off with the EB Advance Supreme Lipstick in Kylie on your lips. 


Sunrise Pink

This show-stopper highlights the cheeks by applying a generous amount of Ever Bilena Cheek Blush in Shy from the apples of the cheek up to the temples. Let other parts of the face flatter this glowing look by using Ever Bilena Matic Brow Liner in Earth for the eyebrows and Ever Bilena Matte Lipstick in Skin for the lips.

Igari

Make-up enthusiast Glenda Candedeir tries the "Igari" by Ever Bilena

A popular, striking make-up look in Japan that is also known as “hang-over make-up,” Igari’s secret lies in the use of blush. To achieve this look, simply blend out EB Advance Cheek Color in Poppy and EB Advance Blush Duo in Summer in an inverted triangle shape from under the eyes down to the cheeks. Top off your Igari look with the EB Advance LTD Liquid Lipstick in Skinny Dip.


To know more about Ever Bilena, visit www.everbilena.com.ph, and follow www.facebook.com/everbilenacosmetics

To know more about Ever Bilena Advance and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and follow www.facebook.com/EBAdvance. 

Thursday, August 3, 2017

DSAP teams up with J&J to empower pharma counsellors on OTC drugs


The Drugstore Association of the Philippines (DSAP) in cooperation with Johnson & Johnson Philippines conducted mobile drugstore app orientation to enhance the knowledge of over-the-counter counsellors on competency-based learning modules for TESDA certificate NC3.



At least 75 drugstore owners and pharmacists from different parts of the country attended the momentous activity, titled: “Developing Pharmacy Assistants through Digital Technology Educating the OTC Counsellors Orientation” held recently at the Tandang Sora Hall of the TESDA Women’s Center in Taguig City.

DSAP, the largest group of local drugstores in the country teams up with JnJ to come up with the mobile drugstore app.


Vicente Briones,RPh, President of DSAP

Vicente Briones, RPh, president of DSAP said the two-day event was crucial in equipping OTC counsellors in using a mobile learning application where users learn basic but important knowledge for different types of drugs and their function to the different systems of the human anatomy based on TESDA NC3 standards.

Our duty is to strengthen the capacity and technical knowledge of over the counter staff of all our member drugstores so they can render quality services to the public,” said Briones.


TESDA Deputy Director General Diosdado O. Padilla, who gave the opening remarks, commended DSAP for its continuous efforts to upgrade the skills of OTC counsellors of their member pharmacies.

On the first day of the workshop, participants learned valuable product knowledge on various drugs and their impact to the Central Nervous System, Immune System, Respiratory System as well as Reproductive System and anti-infectives.


Dr.. Erwin Benedicto


Dr. Amiel Bermudez 

Likewiseparticipants also learned about drug products and their impact on skin, eyes, mouth and throat, as well as digestive system and cardiovascular system.

On top of these, speakers gave information on impact of Vitamins, Minerals and Herbal Products to the bodyParticipants were also taught about dosage forms and drugs calculations.

On the second day, trainers learned about Dispensing Pharmaceutical Products, Supply and Inventory Management as well as Promotion, Education and Vigilance and Good Manufacturing Practice.

Friday, July 28, 2017

SM Woman launches its Premium Collection

The must-have jeans for every woman!



Denim... who doesn't love it?

We all love a good pair of denim. It’s stylish and versatile, a great match for practically any top. And now, this favorite fashion staple literally becomes more dynamic as SM Woman introduces its newest denim collection designed for comfort, movement, shapewear, and style.

Every woman – no matter what age, body type, and lifestyle – willsurely find the perfect fit from the SM Woman denim collection:



Athleisure
Your pair of SM Woman Hyperform denim is so flexible that you can wear it to the office and to your work-out after. Go smart office casual with it in a white tank top and blazer then switch it up in just the tank top as you make a quick session at the gym, for yoga, dancing, or running, after work.

The SM Woman Hyperform denim, which ranges from skinny, relaxed fit to jeggings, allows the body to move naturally or for big-time activities. Its shapewear also flattens the tummy, slims the thighs and contours the backside.

Meanwhile, try the double denim ensemble with the Power Stretch for an ultra stylish daytime to nighttime look. Even if it’s newly washed or newly purchased, you don’t need to break it in as its 4-way stretch allows jeans to snap back in shape wear after wear.

Comfort chic
Who says comfort means sacrificing style? Throw in an oversized shirt with the Cool Smart to save yourself from turning into a puddle of sweat amid the Philippine heat; the Knit Denim for maximum comfort with its soft and luxe feel of knit wear or the Soft Denim which gives the illusion of worn-in denim but with a nice soft feel.



Wonder jeans
Women of various body types can find the perfect pair of jeans in Wonderfit. This super stretch jeans can fit sizes 25-35 as it stretches to fit multiple sizes making it comfortable when worn by a full figure or a slender figure. Its highly elastic fabric content makes it go back to its original size and shape after worn/washed.

Fashion denims
Finally, from stepped hem to raw edges and fringes, to wide leg and extra long cuffs, women can sport the latest denim trends with the Trendy collection.

Whether you’re running errands, working out or having a night out with friends, women of all body types can feel comfortable and confident in denim jeans with SM Woman’s denim for every woman.

To know more about SM Woman, visit www.thesmstore.com, their Facebook page, https://www.facebook.com/SMWoman/ and Instagram page, https://www.instagram.com/smwoman/.

Wednesday, July 19, 2017

Piolo Pascual teams up with Essilor Vision Foundation with #EyeCanSucceed campaign



Program aims to help 10,000 Filipino students
achieve their dreams through better vision

Did you know that ten (10) in every 100 Filipino students have vision disorders and suffer from poor eyesight that can affect learning? Elementary schools typically present 50% of the material visually. In higher grade levels, that increases to 75%. Poor eyesight makes class work difficult. Sports and games are hard to enjoy if you can’t see the ball or the game. It’s not easy to make friends if an eyesight problem keeps you from recognizing faces. 
Brand Ambassador Piolo Pascual with Easilor Executives and Rizal High School Principal

This concern has led EssilorVision Foundation (EVF) to team up with leading actor and brand ambassador PioloPascual to launch Eye Can Succeed, a program geared at providing free eye check-ups and free prescription eyeglasses to help 10,000 senior high school students pursue higher education and achieve success.




Yesterday, July 18,` EVF kicked off the advocacy campaign at Rizal High School, which has been recognized by the Guinness World Records as the largest secondary school in the world, by having licensed eye health professionals discuss the importance of healthy vision, proper eye care, and optometry as a career option for Grades 11 and 12 students in the Science, Technology, Engineering and Mathematics (STEM) academic strand. With the assistance of volunteer optometrists, EVF examined the school’s 4,000-strong Grades 11 and 12 students and distributed free prescription glasses to students who are in need.

The campaign is focused on senior high school students who are vulnerable to vision problems due to long hours of reading and exposure to blue light from digital devices like laptops and computers. They are also at a critical stage in their lives, where the pressure of choosing a career path looms before them. EVF aims to ease some of their concerns by giving them free eye examinations and eyeglasses when needed, so they can have clear vision which is critical to pursuing their studies and achieving their dreams.

Poor eyesight is a rampant issue among young Filipinos simply because very few are aware on the importance of having a regular eye check-up,” noted Essilor Philippines marketing manager Jinky Navo. “Through Eye Can Succeed, which we have initiated with our brand ambassador Piolo Pascual, we aim to highlight the importance of good vision in achieving one’s dreams and success.”




As Essilor’s brand ambassador, Piolo is a strong advocate of healthy eyesight for Filipinos. He believes that the campaign will not only help students succeed in the near future, it will also help them perform well in their daily tasks and see life clearly. He said, “Education plays a huge role in the future of these young Filipinos, and poor eyesight will only hinder their progress in learning. By giving them thorough eye check-ups and access to free prescription eyeglasses, they will no longer struggle with vision problems in their lessons, allowing their natural intelligence to shine through.”

This perspective is shared by Lauren Wyper, Essilor Vision Foundation (EVF) associate director of communications. She said, It is alarming to learn that many of our target public school students have never had their eyes checked up at all. Launching the Eye Can Succeed campaign here in the Philippines not only helps fulfill the foundation’s mission of enabling Filipinos to have better lives through better sight, but also enables us to spread awareness on the importance of proper eye care through an expanded network consisting of academic institutions, the media, and local campaign ambassador Piolo Pascual.

Virginia Membrebe, Rizal High School principal, remarked, “We are very grateful and honored for being the first to benefit from EVF’S Eye Can Succeed school tour. Through the free eye check-ups and prescription glasses of the campaign, our students are given a great opportunity to have better vision which is vital for their education.”







The Essilor Vision Foundation is committed to eliminating poor vision and its lifelong consequences, and to providing underprivileged people the opportunity to live a better life through better sight. For more information abouEVF and the Eye Can Succeed advocacy campaign, please visit Essilor’s website at www.essilor.com.ph, and follow @EssilorPH on Facebook, Twitter and Instagram.





Pia Wurtzbach is the new #QueenoftheCentury

Last July 17, Century Tuna the country's #1 tuna introduced its newest endorser for Century Tuna Lite. Held at the Rizal Ballroom in Makati Shangri-la the ever gorgeous TV host, model, and Miss Universe 2015 Pia Wurtzbach joins Century Tuna's outstanding roster of endorsers, as she appears in an all-new TVC that's oozing with sexiness and elegance!

Pia first got bitten by the acting bug at the tender age of four, which later led her to join the Star Circle Batch 11, appearing in a string of television shows and movies. But her real break came when, in her third (3rd) attempt, she entered the Binibining Pilipinas Pageant in 2015, the stepping stone to her most glorious achievement thus far: bagging the highly coveted Miss Universe 2015 crown- following in the heels of Gloria Diaz in 1969 and Margie Moran in 1973 - in what was a most contentious competition.
Greg Banzon, Century Pacific Foods, Inc. General Manager

"We're thrilled to have Pia Wurtzbach in the Century Tuna family," beams Greg Banzon, Century Pacific Foods, Inc. General Manager. "Pia is indeed 'The Queen of the Century', the epitome of a multi- faceted woman who excels in a variety of fields while staying fit and sexy."








Together with, of course, her ravishing looks---her poise, style, and grace—her talents and intelligence, it is Pia's commitment to self-discipline and physical fitness — just look at her lean and Ultimate Superbody! — that brought her into the Century Tuna fold.



In fact, with a help of a personal trainer, Pia heads to the gym regularly, where she engages in a combination of planking (the best exercise for a flat, toned stomach), tricep pull-downs (for well-defined arms as well as shapely biceps and triceps), as well as squats and lunges (for firm and strong looking legs).

Naturally, a healthy, balanced, yet satisfying diet comes hand in hand with her exercise routine. And for this, there's nothing else but Century Tuna — the 100% winner in tuna — of which Pia has been a long time fan. "I have a busy schedule and always on the go so when I do have the time to grocery shop or prepare a meal, I make it a priority," relates Pia, who, unbeknownst to many, studied culinary arts. "I like to enjoy food that keeps my energy levels stable, like Century Tuna."

Because of Century Tuna's versatility, where it can be used in a myriad of yummy and nutritious dishes, Pia need not deprive herself while becoming the ultimate superbod. After all, Century Tuna is made of 100% real tuna, rich in Omega 3 DHA, which helps you achieve a healthy and 100% winner superbody, just like hers!




"I've always been a Century Tuna girl! And this body you see is made possible by Century," Pia continues.

No doubt, Pia Wurtzbach has become an inspiration to many and a true role model, the perfect embodiment of Century Tuna's winning ways and her role as the new Queen of the Century! Hail to the Queen!


Centiry Tuna Executives, Host Sam YG and Pia Wurtzbach


Host Sam YG

Why not? Hihi

Queen Mama R meets THE Queen P ;)

SM Woman- SM Ladies Fashion FLASH SALE on July 21!



Ready your wallets, ladies! As SM Woman - SM Ladies Fashion will be having a flash sale on July 21 from 5-9PM. It’s the perfect time to amp up your closet with SM Woman’s exciting offers. And since it’s from the brand that offers fashion for every woman, you will surely find something that suits your sartorial preference, no matter your style, size and body shape.


Head over to any SM Store with your shopping buddies and enjoy 30% off on regular items on over 50 SM Ladies fashion brands nationwide. 

And while we’re still at it, until July 31, they are giving further reductions of extra 20% off when you buy Any 2 of their sale items of up to 50% off. Isn't that amazing?

So be ready to get your shop on this July at SM Woman, fashion for every woman.

To know more about SM Woman, visit www.thesmstore.com, their Facebook page, https://www.facebook.com/SMWoman/ and Instagramhttps://www.instagram.com/smwoman/.

Saturday, July 15, 2017

Ways to Outsmart Social Media Scammers

People are wired to be social creatures. Twitter, Instagram, and Facebook have capitalized on this human need to enormous success. Facebook alone has almost two billion monthly active users as of May 2017. 

However, there’s a dark side to the popularity of social media. Scammers and cybercriminals go where there’s money to be madeThe Philippine National Police Anti-Cybercrime Group (PNP ACG) recently revealed that online scams are still the most prevalent, with 555 cases reported in 2016 until the first quarter of 2017. 



As Filipinos are known to be the most active social media users in the world, PSBank believes that it is important to be very cautious in using these platforms. To help you avoid being victims of social media scams, here are some tips from PSBank on how to identify and outsmart these scammers:

Know who you are dealing with. If one of your contacts asks for your personal information or money through social media, immediately call him or her through other touch points (e.g. landline or mobile number) to validate their request.

Regularly review your privacy and security settings. Take simple steps to secure your social media accounts. Profiles that are publicly displayed are the most vulnerable to scammers. Look for the Privacy and/or Security options in your social media account and set them up properly. Installing credible anti-malware software also helps to protect your computer or mobile phone’s overall security.

Avoid putting sensitive details on your profile. Remove your home address, phone number, date of birth and any other information that could be used to steal your identity. Con artists obtain key pieces of your personal information from your social media account profile, which they use to recover your account passwords (via the password recovery facility) or apply a bank loan in your name.

Use multi-factor authentication. Multi-factor authentication means it takes more than just your password to access your account or reset your password. An example of this is enabling the One-Time PIN (OTP) that social media sites offer as an added security option. Whenever you login or request a reset of your password, an OTP is sent to the mobile number you registered with the site.

Dodge clickjacking. Did you just read a news header that your favorite singer died? (Click!) Or that you can earn thousands in a day without leaving your house? (Click!) Clickbaits rely on sensationalism or eye-catching thumbnail pictures to tempt you to click on the links or share them. But beware: the links may install malware in your computer that steal personal information or bank log-in credentials. Be wary of these links and verify news through legitimate media sources. 

Be Vigilant. If you think that your bank account has been compromised, call your bank’s customer service hotline to report and verify any suspicious activities in your account. At PSBank, you can conveniently and closely monitor any movements in your account through the PSBank Mobile App and PSBank Online.

“Social media is the most powerful communication tool in the world, but it is also the most dangerous. Learning how to secure your accounts and avoid obvious threats goes a long way in protecting your name and money online,” said PSBank Vice President for Information Security Dan Jose D. Duplito.

Wednesday, July 12, 2017

PSBank to deactivate all non-EMV cards by Sept. 1, 2017





Philippine Savings Bank (PSBank), the thrift bank arm of the Metrobank Group, has declared a deadline for deactivating all its non-EMV cards in line with its thrust to provide clients with more secured products and services. 

In a statement, PSBank said “All non-EMV PSBank cards can no longer be used beginning September 1, 2017.” With this, it is encouraging all its clients to replace their non-EMV cards now at any PSBank branch. If it is your first time to replace your card, it is FREE of charge, PSBank said.

The Bank started to issue EMV chip-enabled cards as early as January 3, 2017. All its more than 600 ATMs are already EMV-ready. 

PSBank debit and prepaid card accountholders can simply visit any branch to get their card. They simply need to bring their old card and one government-issued valid ID. On the other hand, for PSBank Flexi accountholders, their card will be delivered via courier to their office address while their PIN will be delivered separately via another courier to their home address. Flexi card holders can activate their card by calling PSBank’s 24/7 Customer Experience Hotline at (02)845-8888 or by visiting the nearest PSBank branch.

PSBank’s move to shift to EMV chip-enabled cards is in line with the issuance of Bangko Sentral ng Pilipinas Circular No. 859 or the Europay, Mastercard and Visa Implementation Guidelines. 

The PSBank EMV chip-enabled cards have enhanced features for verifying transactions made on the card, therefore minimizing cases of card-present fraud incidents and identity theft and giving cardholders the peace of mind whenever they do card transactions.

Tuesday, July 11, 2017

Restaurant Engagement Conference 2017 by Mplify



The first Restaurant Engagement Conference by Mplify will be held on August 12, 2017 at Marco Polo Hotel, Ortigas, Manila. It is an event dedicated to F&B Industry to be attended by SMEs, new brands, aspiring restaurateurs, F&B Professionals, and restaurant owners. REC aims to Recreate your brand for today’s new trend, Empower local crafts and businesses, and Capture the right market which will be discussed by our respected speakers in order to utilize strategic marketing tools that will optimize Restaurant business performance in which Customer Engagement is the NEW RULE of the GAME.

Mplify is grateful to its generous Sponsors and Strategic Partners: Maybank, Globe MyBusiness, 7,107 Culture + Cuisine, Agape Pastries & Tartines, Mrs. Fields, Kitchenails, Mode Devi, Leaprenuer, Ink-All-You-Can, Karuva Travel & Tours, Where To Eat Philippines, Nail It!, Color Ads and Digital Services Inc., MAPI, YanYan International, and Derm Care. And to our Media Partners: Manila Standard, manilastandard.net, Global News Network (GNN), Asenso Pinoy, Chinoy TV, Manila Bulletin, Business Mirror, Business World, Inquirer Mobile, Experience Travel and Living, Business Insight, Pilipino Mirror, SMNI, HUE Channel, Entrep TV, Remate Express, The Village Connect, Psst!, Pinas, Peoples Journal, and Women’s Journal
REC is dedicated to support Children’s Hour as its beneficiary to help One Children One Hour at a time.




To register, visit www.mplify-ph.com and follow our social media accounts for REC updates in Facebook page @mplifyph and Instagram @mplify_ph.
For othe inquiries, you may reach us thru our mobile numbers: 0998.887.6063 / 0977-3597602 or email us at mktg.mplify@gmail.com.


Mplify is a marketing company established with a good purpose and powered by great passion to help businesses reach its full potential, amplify their businesses, and to provide business solutions through various marketing strategies and PR campaigns.


Thursday, July 6, 2017

Solane holds fire fighting training program for customers




Solane, the country’s leading LPG solutions provider, recently held firefighting training sessions for its bulk and commercial customers at its LPG plants in San Fernando, Pampanga and Canlubang, Laguna. The event aimed to educate customers on fire prevention awareness, proper use and handling of fire extinguishers, LPG storage and handling,and standard operating procedures in the prevention and management of possible fire-related activities. Supported by the local Bureau of Fire Protection (BFP), the fire fighting training programs are implemented and conducted continuously as part of Solane’s commitment to safety. 

Photo shows ILC bulk account manager Kaiza Yu and industrial sales head Elma Revillame (leftmost and second from left) handing a token of appreciation to David Chung of D & L Industries and fire safety inspector Jhun Esto (second from right and rightmost).