GATORADE LAUNCHES THE ‘FUELED LIGA’ PROGRAM IN 150 BARANGAYS

Recognizing the real transformative power of community  sports, Gatorade launches “Fueled Liga,” a barangay grassroots program that will engage 150 communities across Luzon in the spirit of friendly competition with exciting sports skills-building activities and essential proper hydration education.

Fueled Liga is a key program under Gatorade’s “Sweat Unites Us” campaign – a massive nationwide movement that inspires players to play better and give more to their team. Fueled by Gatorade, the world’s leading sports drink, players “sweat more” for their teams, which fosters deeper connections, promotes greater teamwork and socialization, and creates more opportunities to have fun while keeping healthy and fit. 

Gatorade acknowledges that every time players play the sport they love, every pass or assist sparks genuine camaraderie and strengthens bonds, which leads to more epic team moments. The more they play and sweat together, the more they connect, united in the excitement of winning and achieving their team goals. 

In each Fueled Liga barangay leg, Gatorade will host fun basketball and volleyball challenges to test each participant’s sports skills. Anyone can participate in these activities – they just need to present a Gatorade glass bottle crown or “tansan” during the event. 

Those who win the challenges will take home fantastic brand merchandise and prizes.

Gatorade will also choose Barangay MVPs to participate in the upcoming Gatorade Fueled Liga camps happening between June to August, which are exclusive basketball and volleyball clinics powered by Gatorade Brand Ambassadors LA Tenorio, Alyssa Valdez, and Dwight Ramos.

Gatorade Brand Ambassadors will attend Fueled Liga events to encourage aspiring athletes by sharing their “Laking Liga” stories, focusing on how their community leagues helped them grow as excellent athletes throughout their journey.

In addition to holding the Fueled Liga sports skills-building challenges, Gatorade will also sponsor several court refurbishments, such as replacements for basketball and court backboards and volleyball nets – to improve playing experiences in the communities.

“At Gatorade, we uphold sports’ transformative, bond-strengthening power, which is truly evident in activities like community leagues. Most Filipinos, in fact, play for the social aspect of these games – not only do they get to play the sport they love, but they also enjoy the chance to socialize with their teammates and have fun,” says Katrina Suarez, PepsiCo Philippines Marketing Lead for Non-Carbonated Beverages.

“This opportunity inspires them to give more to their teams, ultimately promoting better teamwork and skills. And through all that, Gatorade will provide the proper hydration and the right fuel to ensure they remain on top of their games, enabling them to give more and sweat more for their teams. For this reason, we are going to different barangays with our Fueled Liga program to host these much-anticipated sports activities and provide proper hydration education.”

Fueled Liga will run from March 23 to July of this year. For more information and updates, please follow https://www.facebook.com/GatoradePH and https://www.instagram.com/gatoradeph/.

To watch the Gatorade Sweat Unites Us film, please visit https://bit.ly/SweatUnitesUs

Get your child into sports and enroll them in the MILO Summer Sports Clinics

Children today are faced with numerous barriers that hinder them from engaging into sports such as digital distractions, lack of safe play places, and fear of trying. MILO’s annual summer clinic seeks to address these challenges by highlighting sports as a means not only to get kids active, but also to teach valuable life lessons one can learn outside the classroom.

MILO Philippines and partners launch the 2019 Summer Sports Clinics (from L-R: Lester P. Castillo, MILO Sports Marketing Executive; Willy de Ocampo, Nestle Philippines Vice President; Usec. Tonisito Umali, Department of Education; Japoy Lizardo, MILO Champion and Taekwondo coach; Igor Mella, Parent Speaker and Taekwondo coach; Tourino Dilaga, Kidzania Manila COO; Luigi Pumaren, MILO Sports Executive; Robbie de Vera, MILO Consumer Marketing Manager)

MILO Summer Sports Clinics 2019 "Get Your Child Into Sports" campaign aims to reinforce the importance of sports in a child’s holistic development. Launched last Feb 7 at KidZania Manila, MILO’s yearly program continues to offer a wide array of sports activities that kids can participate in throughout the summer.

Young members of the Philippine Taekwondo Association (PTA) showcase their martial arts skills to open the program.

For more than 35 years, MILO prides itself in partnering with a roster of esteemed organizations such as the BEST Center and Philippine Taekwondo Association among many others, that have been instrumental in maintaining the sports excellence that the Summer Sports Clinics is known for.

Parents and their kids will have 19 sports to choose from in this year's Summer Sports Clinics.

Expert coaches and instructors who have competed and won in local and international competitions such as the Southeast Asian (SEA) Games and the Olympics will handle the programs. These mentors use modern and scientific approaches that will help participants gain appreciation for the different sports, live a healthy and active lifestyle, and embody the morals of discipline, confidence, teamwork, perseverance, and hard work.

MILO Sports Marketing Executive Lester P. Castillo talks about the brand's vision to bring invaluable sports opportunities to more and more children around the country.

By centering on values in sports, MILO’s Summer Sports Clinics along with its other sports programs, have created outstanding personas in the sporting scene. 

MILO Champion and former national athlete Japoy Lizardo shares his inspiring journey into sports, as a product of the program himself, and how it has helped him now as a proud coach and father.

The roster of alumni includes BEST Center graduate Chris Tiu, Taekwondo clinic graduate and SEA Games medalist Japoy Lizardo, and Gymnastics clinic graduate and SEA Games gold medalist Kaitlyn De Guzman.

Nestle VP Willy de Ocampo shares the importance of getting kids into a healthy and active lifestyle.

This year, MILO makes the Summer Sports Clinics accessible to more aspiring young athletes as they continue their expansion in the Visayas and Mindanao region. The clinics will be available starting end-March, in over 700 venues to more than 30,000 children nationwide.

Arnis, Ultimate Frisbee, and Wushu are this year’s newest additions to the program’s sports offerings. Apart from those sports, the MILO Summer Sports Clinics will continue to provide training to different sports disciplines, namely Badminton, Basketball, Chess, Fencing, Football, Futsal, Golf, Gymnastics, Karatedo, Lawn Tennis, Parkour, Swimming, Table Tennis, Taekwondo, Touch Rugby, and Volleyball.

To enhance the summer clinic experience of the participants, select clinic organizers will offer a MILO Welcome Kit that contains an exclusive Summer Sports Clinics drawstring bag and MILO to ensure the participants will get their Champion Energy Nutrients when they embark on their summer courses.

Get your child into sports and enroll them in the MILO Summer Sports Clinics!

DepEd Usec. Tonisito Umali takes pride in the longstanding, meaningful partnership with MILO in aiding youth development.

The 2019 MILO Summer Sports Clinics is endorsed by the Department of Education, Philippine Olympic Committee, Philippine Sportswriters Association and is in partnership with Chris Sports, SKLZ, Wilson, and Rain or Shine.

MILO Sports Marketing Executive Luigi Pumaren encourages parents to get their kids into sports this summer to learn values such as teamwork, discipline, and confidence.

For more information on the MILO Summer Sports Clinics and MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

Sun Life Financial Philippines, in partnership with Bikeking Philippines, brings back the Sun Life Aquathlon

Sun Life Financial Philippines, the number one life insurance in the country, is hosting its second aquathlon dubbed as 2018 Sun Life Aquathlon on October 14, 2018 to be held at the Vermosa Sports Hub in Imus, Cavite. It will also mark the conclusion of the first ever aquathlon series in the Philippines, thus the tag "Series Championship. 

Athletes interested in multisport racing will once again have a venue to test their skills. 

The Sun Life Aquathlon is designed to be the perfect race for the newbie who wishes to get his/her feet when wet in mutisport, while it also gives the race-honed athlete a variation in his/her training program. The individual category will cover different age groups and will offer Standard and Petite distances. Meanwhile, the relay catgory will have slots for all-male, all-female, mixed, and family teams, but will only offer the Standard distance. 

Registration for the Sun Life Aquathlon will be until September 16 or until slots last. For more details and to register for the Sun Life Aquathlon, go to bikekingphilippines.com 

UNIQLO SPORTS LAUNCHED IN THE PHILIPPINES

Fitness, fun, and fashion merge as Uniqlo joins the high-performance sphere with the launch of its newest line, UNIQLO SPORTS, in the country.

Yoga Instructor Waka Nozawa in a Women ‘s UV Cut long sleeve full zip hoodie, 

dry sweat pants, and comfort bra.

Designed not only for sports scenes but also for daily life, UNIQLO SPORTS features athletic function without compromising comfort and style.

Professional Tennis Player Kei Nishikori in a Dry EX crew neck short sleeve t-shirt, 

Dry EX shorts, and Pile mesh short socks.

“UNIQLO makes the good life better by continuously producing high-quality and innovative products that address the changing lifestyles of Filipinos. This summer, we are thrilled to showcase UNIQLO SPORTS.” ~Geraldine Sia, UNIQLO Philippines General Manager

UNIQLO SPORTS is part of the UNIQLO LifeWear collection that highlights apparel that comes from the Japanese values of simplicity, quality, and longevity.  Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes building blocks of each individual’s style.  LifeWear is clothing that is constantly being innovated, bringing more warmth, lightness, better design, and better comfort to people’s lives.

Uniqlo’s newest line, UNIQLO SPORTS, brings together fashion and function. Photo shows runner Lauren Young in a Light Pocketable Parka, AIRism tank top, dry sweat pants, and comfort bra.

Featuring highly functional DRY EX and AIRISM products, UNQILO SPORTS makes use of a special material and design to help you perform in style. The new line is not only for the gym or for the court; it’s for the contemporary way of life.  Two products that showcase style in sports are the DRY EX-Polo for Men and the AIRism Full Zip Hoodie for Women.

Professional Tennis Player Novak Djokovic in a Dry EX short sleeve polo shirt and shorts.

The Dry EX line features conventional quick-drying items.

Whether you plan to work out at the gym or are anticipating a day with intense physical activity, UNIQLO’s Dry EX Polo Shirt is perfect for you. This men’s polo is made with next-generation, high-tech DRY-EX material that can dry excessive sweat with rapid speed. Although it is 100% polyester, the texture is similar to cotton pique material. The cut is designed to allow excellent mobility, and the high-performance material is great for casual scenarios.

Dancer Sonoya Mizuno in Women AIRism racerback bra sleeveless top, Women AIRism UV Cut mesh full zip hoodie, and Women Dry sweat pants.

The The AIRism Full Zip Hoodie for women, on the other hand, is great for both warm-weather exercising and everyday casual wear. It disperses moisture, helping the body feel cool, while its breathable mesh material lets you slip it on easily. Its UV Cut function also blocks UV rays and the thumbholes in the sleeves let you keep even your hands covered from ultra-violet rays.

Professional Golfer Adam Scott in a simple, comfortable, easy to move in Dry Pique designed polo shirt, Dry Stretch active shorts and Pile short socks.

Stay active and fashionable by upgrading your style with UNIQLO SPORTS. With its distinct innovation and basic style sensibilities, UNIQLO is the brand of choice for all Filipinos.

For more updates, consumers may visit UNIQLO Philippines’ website at www.uniqlo.com/ph and social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph) and Instagram (Instagram.com/uniqlophofficial).

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About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.6817 trillion yen for the 2015 fiscal year ending August 31, 2015 (US $13.88 billion, calculated in yen using the end of August 2015 rate of $1 = 121.18 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,700 stores in 17 markets worldwide including Japan, Australia, Belgium, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.