Yesterday, April 2nd, I had the privilege of attending the launch of Grab Philippines' exciting new campaign, #GrabIbaAngSummer. The event, held at BGC Arts Center, was buzzing with energy, showcasing Grab's commitment to enriching the Filipino summer experience beyond the typical beach trips and mall visits.
The campaign centers around two innovative features designed to unlock hidden travel and culinary gems across the Philippines: GrabCar Travel Guide and GrabFood 5-Star Eats.
Unveiling Hidden Destinations with GrabCar Travel Guide:
The GrabCar Travel Guide is a game-changer for spontaneous travelers. Instead of endless scrolling through generic travel sites, this in-app feature curates emerging destinations based on real-time data – social media trends, search volume, and actual Grab ride activity. This means you're discovering places that are genuinely popular and trending, not just suggestions from an algorithm.
The categories are incredibly helpful: "Thrill Trips," "Staycation Hotspots," "Chow Zones," and "Caffeine Corners" make it easy to find exactly what you're looking for, whether it's an adrenaline rush, a relaxing getaway, a culinary adventure, or simply a great cup of coffee. The best part? Selecting a destination automatically sets it as your drop-off point – no more tedious address copying!
“We wanted to simplify the way people discover and access these hyperlocal gems,” shares Ronald Roda, Grab Philippines Country Head. “Filipinos are naturally curious and adventurous–this tool is designed to reflect that energy and reduce the friction between interest and action. Now, anyone can go from ‘I want to try this’ to ‘I’m already on my way’ in seconds.”
How It Works:
- Open the Grab app and tap on the GrabCar icon.
- Scroll down to find the GrabCar Travel Guide section.
- Swipe through curated lists of must-visit spots such as Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners
- Choose an experience and it automatically becomes your drop-off point — no extra planning needed!
Savor the Unexpected with GrabFood 5-Star Eats:
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GrabFood 5-Star Eats merchant-partners The Kind Cookie, Sugarbee, and Ceci Korean offer guests of the #GrabIbaAngSummer launch a taste of their most popular dishes. |
Tired of the same old food delivery options? GrabFood 5-Star Eats elevates the food delivery experience by highlighting community-loved restaurants known for their quality, creativity, and service. These aren't just algorithm-picked places; they've earned their spot through consistent high ratings and excellent delivery performance. This focus on community favorites ensures a truly authentic and delicious experience. At the launch, I had the chance to sample dishes from several 5-Star Eats partners, and the quality was truly impressive.
To earn a spot in this coveted list, merchants must:
- Maintain a 4.5+ average customer rating;
- Excel in delivery reliability and fulfillment
- Consistently receive stellar reviews from GrabFood users
These are the community MVPs of the local food scene—community culinary gems that deliver standout flavors, innovation, and an experience worth savoring.
How to Discover 5-Star Eats:
- Open Grab and tap on the GrabFood tile.
- Scroll and tap “GrabFood 5-Star Eats” on the GrabFood homepage.
- Browse top-rated recommendations and order with confidence.
More Than Just Rides and Food: The Grab Travel Pack:
Adding to the excitement, Grab also launched the Grab Travel Pack, a limited-time offer providing significant discounts on airport rides, GrabCar rides, GrabFood orders, and exclusive deals from partner brands like Agoda and Klook. For just P99, users get access to a bundle of discounts valid for 15 days:
- P200 off on Advance Booking for airport rides
- 10% off on GrabCar ride (capped at P50)
- P50 off on GrabFood with a P400 minimum spend
- Exclusive deals from Agoda, Klook, Smart, 2Go, and Havaianas
A Partnership for Philippine Tourism:
The event also highlighted the collaboration between Grab and the Department of Tourism. Assistant Secretary Sherlene Batin emphasized the vital role Grab plays in making Philippine travel more accessible and enjoyable for both locals and tourists. This partnership underscores the potential of technology in promoting local businesses and boosting tourism.
The #GrabIbaAngSummer campaign is more than just a marketing initiative; it's a genuine effort to connect Filipinos with unique experiences and support local businesses. The innovative features, combined with the attractive travel pack, make it an incredibly compelling offering. I highly recommend downloading the Grab app and exploring the new features – you might just discover your next favorite hidden gem!